Best Areas to Buy Property in Phuket

Phuket has firmly established itself as one of Asia’s most desirable destinations, attracting investors from across the globe, from Europe to the Middle East and major financial centers worldwide. The island offers an impressive mix of solid infrastructure, steady rental demand, world-class beaches, and excellent potential for long-term capital growth.

For lifestyle buyers and seasoned investors alike, understanding the unique character of Phuket’s key areas is the key to finding a property that delivers both enjoyment and returns.

Top Famous Areas to Buy a Property in Phuket

1. Bang Tao

2. Choeng Thale

3. Laguna Phuket

4. Layan

5. Kamala

6. Rawai

7. Chalong

8. Patong

9. Thalang

10. Manik

11. Pru Jampa

1. Bang Tao and Choeng Thale

Bang Tao and its neighboring inland district, Choeng Thale, have become the island’s hottest real estate zones. What was once a quiet coastal stretch has evolved into a vibrant community filled with beach clubs, upscale residences, and global investors. Over the past five years, this area has taken center stage in Phuket’s property boom, attracting entrepreneurs, digital professionals, and high-net-worth individuals from around the world.

The appeal comes from its rare mix of tropical peace and modern convenience. The eight-kilometer Bang Tao Beach is home to high-end resorts and stylish beach clubs. Choeng Thale, on the other hand, has grown with new homes, boutique shops, and trendy restaurants. The five-star resorts, golf course, and high-end villas at the Laguna Phuket complex are what make the area stand out.

This combination of infrastructure and lifestyle has made Bang Tao and Choeng Thale especially popular among expats and investors seeking both comfort and strong rental yields. Following Thailand’s reopening, foreign arrivals surged, pushing rental returns to impressive levels typically between 8-12%, and even reaching 15% in prime Laguna locations.

The buyer mix here is diverse and affluent. Russian and European investors buy most of the villas, while buyers from Singapore and Hong Kong prefer branded homes for steady rental income. The area also attracts a new wave of digital nomads and remote workers looking for a stylish base with all the conveniences of urban life.

Development activity is booming, with off-plan pool villas, resort-style condos, and hotel-branded projects. Limited beachfront availability is driving prices inland into areas like Pasak and Pru Jampa, where land values continue to climb.

However, investors should proceed wisely. Rapid growth brings challenges, including potential oversupply of mid-market condos and seasonal traffic congestion near Boat Avenue. Those focusing on well-located, high-quality developments from reputable builders are best positioned to sustain value and returns.

2. Laguna and Layan

Laguna

Laguna Phuket is one of the most exclusive resort communities in Southeast Asia. There are luxury hotels, private homes, and a championship golf course. Families and business travelers are drawn to the safe, well-planned area, which keeps rental demand steady. Rental yields here can be as high as 9–10% a year, and early buyers have made plenty of money from renting out their properties.

Layan

Layan Beach is a quieter, more private option. Layan is a very high-end area with villas and boutique resorts. Its natural beauty and privacy make it one of Phuket’s top spots for high-end beachfront living and premium rental properties. Despite its exclusivity, the area remains convenient, only about 30 minutes from Phuket International Airport.

3. Kamala

Further south along the west coast lies Kamala, a serene yet sophisticated area best known for its “Millionaire’s Mile”, a stretch of luxury villas perched on oceanfront cliffs.

Kamala is popular with wealthy vacationers and retirees who enjoy its calm surroundings and high-end amenities. New cafés, beach clubs, and wellness centers are adding vibrancy to the area, creating a balanced mix of tranquility and sophistication. Sea-view villas here typically achieve short-term rental yields of around 10–12%, with premium properties in prime oceanfront locations reaching up to 15% during peak season.

Its location, just 40 minutes from the airport and 10 minutes from both Patong and Surin makes Kamala a balanced choice between accessibility and seclusion.

Family-Friendly and Strategic Areas to Buy Property in Phuket

While the northwest dominates the luxury market, other parts of Phuket appeal strongly to families, retirees, and rental-focused investors.

Rawai

Rawai has evolved from a quiet fishing village into one of Phuket’s most sought-after residential areas. The neighborhood blends coastal charm with modern convenience, think fresh seafood markets, beachside cafés, and international restaurants all within walking distance. Its easygoing pace appeals to long-stay expats, families, and retirees who value community over crowds.

Despite its growth, Rawai has managed to preserve a laid-back, authentic feel, with lush greenery and easy access to Nai Harn Beach and Promthep Cape. The result is a well-balanced lifestyle zone that feels both local and livable year-round.

 

Chalong

Chalong has become the island’s practical heart, a well-connected base that links Rawai, Kata, and Phuket Town. It’s a favorite among families and long-term residents thanks to its proximity to international schools, hospitals, and everyday conveniences. The area also serves as Phuket’s fitness and wellness hub, home to Muay Thai gyms, health cafés, and boutique accommodations that attract visitors from around the world.

While not directly on the beach, Chalong’s marina provides quick access to nearby islands and diving spots, adding a sense of adventure to everyday living. With its strategic location and strong sense of community, Chalong delivers comfort and accessibility in equal measure.

Patong

Patong remains Phuket’s tourism and nightlife capital. Although property prices are higher, short-term rentals perform exceptionally well thanks to year-round visitor traffic. It’s ideal for investors focused purely on maximizing rental income from vacation stays.

Emerging Hotspot Areas to buy property in Phuket

As beachfront land becomes increasingly scarce and expensive, investors are turning their attention inland. These up-and-coming neighborhoods offer larger land plots, lower density, and significant long-term potential.

Thalang

Thalang, near the Heroines Monument and Thanyapura, is another growth zone benefiting from affordable land prices and improving infrastructure. Buyers can acquire larger villas here for prices comparable to smaller properties in western Phuket, making it an attractive investment for the long term.

Manik

Manik, nestled in the hills behind Choeng Thale, is also on the rise. Its quiet, natural surroundings and proximity to lifestyle hubs like Boat Avenue make it ideal for families who want tranquility without isolation.

Pru Jampa

Pru Jampa is one of the best places to live because it is close to the airport and international schools like UWC Thailand. Luxury pool villas are being built quickly in the area. These homes are popular with families and long-term renters who want a quiet, green place to live.

Together, these areas show how Phuket’s property market is diversifying, offering great value for those who look beyond the coastline.

The Future of Phuket Property Market

The island's popularity around the world and its improving tourism infrastructure point to sustained rental demand.

Several factors make 2025 a promising time to invest: ongoing price growth, strong yields compared to other global destinations, limited beachfront availability, and supportive government policies like the Long-Term Resident (LTR) visa, available to foreigners investing $500,000+ in Thai property.

Because there isn't much land available, prime villas will probably keep going up in value. On the other hand, only high-quality condos, especially branded or seaview ones, will keep their value as the market matures. Investors should pay attention to trustworthy developers, safe legal structures, and long-term fundamentals.

Phuket Property Guidance from La Maison Coral Experts

At La Maison Coral, we recommend prioritizing developments that combine reliable developers, prime locations, and lasting value. With careful selection and sound risk management, owning property in Phuket can be both a rewarding financial investment and your personal piece of paradise for years to come.

Contact La Maison Coral today to explore the island’s most promising real estate opportunities with our expert guidance.

📞Phone: +66 (0)96-870-5360